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For Immediate Release

Home > Winners > #24081 > Press Release

David Elia gets the celebrated A' Design Award

Como, Italy, May 4, 2012 /DESIGNPRWIRE/

A' Award and Competitions are happy to share that the design Reel Tray by David Elia has been acknowledged with the famous A' Design Award in Arts, Crafts and Ready-Made Design Category

Arts, Crafts and Ready-Made Design Competition A' Design Award Prizewinner

A' Award and Competitions are encouraged to announce that the design Reel Tray by David Elia & and Marcela Ripper Gueiros has been acknowledged with the famous A' Design Award in Arts, Crafts and Ready-Made Design Category elected as the winner by the transnational jurors of the A' Design Awards & Competitions within numerous nominations.

Insights on Reel Tray

David Elia, the creator of the awarded project Reel Tray explains “The Reel Tray was conceived at Design da Gema, a Brazilian creative laboratory where atypical materials come together with designs inspired by the carioca urban life. This tray is made with recycled corrugated cardboard that comes in the form of reels used for packing and shipping. The materials and the construction method gave way to a lightweight, functional product that can be easily handled for a variety of purposes. Clean lines allows the product to conform to any environment.” Learn more about this design: http://www.adesignaward.com/design.php?ID=24081

Design Team for Reel Tray

Reel Tray was imagined by David Elia & and Marcela Ripper Gueiros

The A' Design Award

The A' Design Award is a prestigious award given to top 20% percentile designs that has carried out an exemplary level of excellence in design. The designs are judged by a panel of three different jury which is composed of Academic, Professional and Focus Group Members. The designs are evaluated with score normalization to remove any biases and are voted on aspects such as functionality, ergonomics, engineering, presentation, innovation, usability, fun details, technology, and any other specific points that could be considered, each of these points are further weighted for different jury groups.

About A' Design Award and Competitions

A'Design Award and Competitions, aims to highlight the excellent qualifications of best designs, design concepts and design oriented products. A' Design Award and Competitions are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. Learn more at: http://www.whatisadesignaward.com

Relevant Website

More info could be found at http://www.adesignaward.com/design.php?ID=24081

Released by DESIGNPRWIRE at 2012-05-04 11:17:20

Contact Details for This Press Release
NAME   : Julie Thomas
ADDRESS: A' Design Award, OMC Design Studios SRL, Via Manara 9, 22100, Como, Italy.
EMAIL  : press@adesignaward.com
PHONE  : +39 031 4491953
FAX    : +39 031 4491918
High-Resolution Images:

Image Credits
David Elia, 2011.

Design Details: · Click here to view detailed description page for Reel Tray

Designers' Profile: · Click here to view profile of David Elia

Learn More:
Press Manual page explains how to get press accrediation.
Press Packs page lists all the press kits prepared for winners.
Press Releases page lists all the press releases made by A' Design Award & Competition.
 
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