About Lotfi Sidirahal : Lotfi Sidirahal is graduated from Ecole Spéciale d’Architecture (Paris, France), where he later taught as an assistant professor. He is also an Urban Planner graduated from the Urban Geography Laboratory of Paris X University. He was a Partner at the design agency "Nebka" in Paris, specialized in luxury retail design with clients such as Kenzo, Armani, Clarins, Guerlain, etc… Lotfi Sidirahal is founder of “Pod Architecture” a design studio based in Paris, Casablanca, and Dubai, that he still manages today. His pioneering projects have earned him several exhibitions in various museums and contemporary art centers as Grimaldi Forum in Monaco, the Vitra Design Museum in Berlin, Kunsthaus Graz in Austria, Fundacion Canal in Madrid, Institute of Contemporary Arts (ICA) in Boston, Hangaram Design Museum in Seoul, etc… He was awarded amongst the 40 best Architects by the “Borromini Awards" in Rome in 2001, and published in a specially issued book entitled "New generation of International Architecture", by Skira Editions. Lotfi Sidirahal does not consider architecture as limited to the building concept, but rather the art of creating space regardless of their physical or virtual nature, and whatever its scale.