Taekwondo Poster by Li Taizhong and Liangxiangdong

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DESIGN DETAILS
DESIGN NAME:
Taekwondo

PRIMARY FUNCTION:
Poster

INSPIRATION:
When you take a lot of things and you can't close the trunk, do you want to have superb Taekwondo skills? Inspired by the difficulty of this scenario, you can easily open the trunk when you have the technology of automatic opening of the trunk.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A person goes to the mall to buy a lot of things home, big bags and small bags to take out the things in the trunk, closing the trunk is a very troublesome problem, unless you have the skills of ballet and taekwondo, it is very easy. The works are displayed by hand-painted way, showing the function of automatic opening and closing of Volkswagen trunk vividly and vividly. The image is appropriate and perfect, which makes people remember.

OPERATION / FLOW / INTERACTION:
Use the high-speed railway station traffic, light box advertising, accompanied by humorous and exaggerated illustrations, to attract people's attention, so as to achieve the effect of advertising.

PROJECT DURATION AND LOCATION:
Zhengzhou high speed rail station

PRODUCTION / REALIZATION TECHNOLOGY:
High Definition Lamp Box

SPECIFICATIONS / TECHNICAL PROPERTIES:
Light box size: 2.4x1.5m

TAGS:
汽车, 后备箱, 跆拳道, 芭蕾舞

RESEARCH ABSTRACT:
Through the dissemination of advertisements, people deeply remember the selling points of automobiles, effectively increase people's awareness of the selling points, and improve sales.

CHALLENGE:
The most difficult thing is to depict the facial expressions of the illustrators. There are different opinions in the illustrations. Ultimately, the exaggerated and tired expressions are used to express the embarrassment when you have no hands to open the trunk.

ADDED DATE:
2019-02-15 03:50:38

TEAM MEMBERS (1) :
Li taizhong Liang xiangdong Hanyunfei

IMAGE CREDITS:
Image #1: CreativityLi taizhong Liang xiangdong



CLIENT/STUDIO/BRAND DETAILS
NAME:
Henan Dahe Omnimedia Advertising Group Co., Ltd.

PROFILE:
Henan Dahe Media Advertising Group Co., Ltd. is a wholly-owned subsidiary of Henan Daily Newspaper Group. It was established in 1995 with a registered capital of 52.02 million yuan. Formerly known as Henan Dali Advertising Co., Ltd., in November 2011, it was renamed Henan Dahe Media Advertising Co., Ltd., and in May 2017, Henan Dahe Media Advertising Group was established. As a professional media company of Henan Daily Newspaper Group, which focuses on advertising management, integrates brand promotion, marketing planning and media agency.



NOMINATION DETAILS

Taekwondo Poster by Li Taizhong and Liangxiangdong is a Nominee in Advertising, Marketing and Communication Design Category.

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AWARD DETAILS

Taekwondo Poster by Li Taizhong and Liangxiangdong is Winner in Advertising, Marketing and Communication Design Category, 2018 - 2019.



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