10th Cairo Jazz Fest Poster by Tarek Abdelkawi |
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| DESIGN DETAILS | |||||
| DESIGN NAME: 10th Cairo Jazz Fest PRIMARY FUNCTION: Poster INSPIRATION: The forms and composition of the poster were inspired by the fusion of free-forms and traditional concepts found in jazz performances, hence the combination of classical local motifs with loose, improvised patterns. The central figure is a dedication to the festival's founder, a prominent jazz pianist. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The official poster for Cairo's 10th Jazz Festival, used to promote the event in print and digital media. The poster was traditionally illustrated in pencils and ink, and digitally coloured and prepared for production. OPERATION / FLOW / INTERACTION: This poster was initially designed and illustrated using traditional tools: pencils and ink. It was painted and prepared for production digitally, produced in various forms of print and displayed through digital platforms. PROJECT DURATION AND LOCATION: The project started in August 2018, and finished in October 2018, in Cairo, Egypt. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Initially illustrated in pencils and ink, then digitally coloured and prepared for production. SPECIFICATIONS / TECHNICAL PROPERTIES: The poster was printed it out in various sizes, according to the application, from A4 folded programs, to 3x4m outdoor banners. TAGS: Jazz, Music, Poster, Piano, Pattern, Egypt, Pharaonic, Illustration, Festival, Digital Painting RESEARCH ABSTRACT: In attempting to represent the local visual identity, ornaments and various graphical elements of the ancient Egyptian culture were investigated and studied for the possibility of illustrating them in both a literal and abstract sense. The challenge was to have a renewed rendition of the Egyptian image that would engage the local audience who would otherwise see the use of the local language as a cliche, while still clearly communicating that identity with the international scene. Moreover, jazz music and concerts do not have a big audience in Egypt at all, and it was therefore a necessity to project an energetic, contemporary mood through the colors, forms and composition of the poster. Since its time of publishing online and in print, the wide spreading of the poster among various circles demonstrated the impact it had on fans of the festival and graphics enthusiasts alike, helping in enhancing the appeal of the festival and how jazz is locally perceived. CHALLENGE: It is the festival's intention to emphasise both its local identity while opening up to the international jazz scene. The goal was to design an image that communicates this idea internationally, while still seeming interesting to its local audience who can easily regard the use of ancient Egyptian motifs and symbols as redundant. ADDED DATE: 2019-01-21 17:18:06 TEAM MEMBERS (1) : None. IMAGE CREDITS: Image 1 : Creator Tarek Abdelkawi, Cairo Jazz Fest poster, 2018. Image 2 : Creator Tarek Abdelkawi, Cairo Jazz Fest detail, 2018. Image 3 : Creator Tarek Abdelkawi, Cairo Jazz Fest detail, 2018. Image 4 : Creator Tarek Abdelkawi, Cairo Jazz Fest detail, 2018. Image 5 : Creator Tarek Abdelkawi, Cairo Jazz Fest detail, 2018. PATENTS/COPYRIGHTS: Copyrights belong to Tarek Abdelkawi, 2018. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Agwa Productions PROFILE: Agwa Productions was founded in 2009, by pianist Amro Salah, as the producer and organizer of the Cairo Jazz Festival, as well as being a partner in the Cairo Jazz Society. Since then, Agwa has organized 10 successful rounds of the jazz festival, with line-ups that included bands from Egypt as well as performers from all over the world; USA, Netherlands, Japan, Denmark, Norway, Germany, Italy, Morocco, Spain, Lebanon, and many others. |
| AWARD DETAILS | |
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10th Cairo Jazz Fest Poster by Tarek Abdelkawi is Winner in Graphics, Illustration and Visual Communication Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Tarek Abdelkawi. · Click here to register inorder to view the profile and other works by Tarek Abdelkawi. |
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