Diavelo Electric Hair Campaign by Diavelo

Home > Winners > #67431




DESIGN DETAILS
DESIGN NAME:
Diavelo Electric Hair

PRIMARY FUNCTION:
Campaign

INSPIRATION:
We are inspired by simplicity. We wanted to create a strong message with a simple identification. Normally bicycle advertising is all the same. It is very technical orientated with a very technical message without any emotions or feelings. We have created a campaign with strong key visuals of people who reflect our target groups. It is a campaign we want to keep over time. repeating the same message.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
We have launched a campaign that is radically different from what the bicycle industry normally is doing. The normal standard in the bicycle industry when it comes to key visuals is action pictures with cyclist driving at locations. We have created a campaign with strong key visuals of people who reflect our target groups. It is a campaign we want to keep over time. repeating the same message. We are electric - are you? This is a strong involvement and direct appeal to our brand DIAVELO.

OPERATION / FLOW / INTERACTION:
The result has been very significant. The fans and followers we have created with the campaign is exactly the target group that we wished for.

PROJECT DURATION AND LOCATION:
2 years

PRODUCTION / REALIZATION TECHNOLOGY:
Magazines and billboards

SPECIFICATIONS / TECHNICAL PROPERTIES:
297 mm x 210 mm

TAGS:
branding, advertising, message, visual electric, hair

RESEARCH ABSTRACT:
Our research showed that marketing campaigns in our industry is very mee to and really not making any relevancy for the end-consumer. With our campaign we bring the ready into our world. At the same time it is a strong simple message we can repeat again and again. And the message is very simple to recognise

CHALLENGE:
It was very difficult to create the "electric hair illusions" on the pictures.

ADDED DATE:
2018-03-21 09:39:31

TEAM MEMBERS (3) :
Brian Hoehl, Claus Skytte and Jens Peter Engedal

IMAGE CREDITS:
Jens Peter Engedal

PATENTS/COPYRIGHTS:
Logo Copy right: Brian Hoehl

Visit the following page to learn more: http://bit.ly/2psd5FI


CLIENT/STUDIO/BRAND DETAILS
NAME:
Diavelo

PROFILE:
Diavelo is a Danish design studio. The Creative Director Mr. Brian Hoehl is one of the most wellknow designers in the world for electric bicycles. We work for many automotive companies all over the world. Our design philosophy is to integrate parts in our design as much as possible in order to create a holistic design. Another discipline that we master is to ingrate design DNA from existing brands into new developments and concepts. Diavelo is one of the most or probably the most award winning studio in the world designing electric bicycles.



NOMINATION DETAILS

Diavelo Electric Hair Campaign by Diavelo is a Nominee in Advertising, Marketing and Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Diavelo when results are announced.


AWARD DETAILS

Diavelo Electric Hair Campaign by Diavelo is Winner in Advertising, Marketing and Communication Design Category, 2017 - 2018.



· Press Members: Login or Register to request an exclusive interview with Diavelo.

· Click here to register inorder to view the profile and other works by Diavelo.


SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit



Did you like Diavelo's Advertising Design?
You will most likely enjoy other award winning advertising design as well.
Click here to view more Award Winning Advertising Design.


Did you like Diavelo Electric Hair Campaign? Help us create a global awareness for good advertising design worldwide. Show your support for Diavelo, the creator of great advertising design by gifting them a nomination ticket so that we could promote more of their great advertising design works.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.