Bindship Binder clip by Ju Yun Chung |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Bindship PRIMARY FUNCTION: Binder clip INSPIRATION: When it comes to a binder clip, nobody thinks that as a valuable thing. In addition, usually people don’t really care about a design when they use it. So when this project started, the first step was aiming to make a package someone can buy it as a gift. Therefore, the project focused on making a refined brand image. And 3 keywords(relationshi UNIQUE PROPERTIES / PROJECT DESCRIPTION: Bindship is a binder clip brand aiming to find the hidden value in a simple thing and cherish it. Something in daily life would be binded by Bindship, and therefore it builds a more special relationship than ever before. Also, Bindship provides not only different sizes but also different pressures of binder clips. There are 3 different pressures of clip so that buyers can choose depending on how many papers they are going to bind. It can help to prevent remaining trace of a clip on the paper. OPERATION / FLOW / INTERACTION: Bindship provides not only different sizes but also different pressures of binder clips. There are 3 different pressures of clip so that buyers can choose depending on how many papers they are going to bind. It can help to prevent remaining trace of a clip on the paper. PROJECT DURATION AND LOCATION: The project started in September 2016 and finished in June 2017 in Korea. |
PRODUCTION / REALIZATION TECHNOLOGY: Max labo were used to put patterns on the binder clip. Also sponge was cut by laser into binder clip shape for using a try in the package. And acrylic was customized for using the pattern chips and display. SPECIFICATIONS / TECHNICAL PROPERTIES: Binder clip dimension: large size 40mm*25mm*40mm/small size 25mm*12mm*25mm The main package dimension: large size 117mm*193mm*45mm/sma TAGS: binder clip, stationery, package, visual communication, graphic, design RESEARCH ABSTRACT: I first conducted market research to see in what way and what kind of package usually binder clips sold. In addition, I did survey about what kind of image people have about a binder clip. Also, I asked people what they feel uncomfortable when they use a binder clip. According to the survey, I found that people think a binder clip as a trivial thing and they don’t really care about a design when they use it. Eventually, through the research I derived a thought which concept I should decide. I planned to design a binder clip brand having a refined image. CHALLENGE: This project was my personal design. It was impossible to make goods on a mass production basis and therefore it costed a lot to start up for making small batches. Also it made some restrictions to make what I exactly intended. ADDED DATE: 2017-07-15 15:09:27 TEAM MEMBERS (1) : IMAGE CREDITS: Ju Yun Chung, 2017. PATENTS/COPYRIGHTS: Copyrights belong to Ju Yun Chung, 2017 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Ju Yun Chung PROFILE: Bindship is my personal project for graduation exhibition as a university student. Bindship is a binder clip brand aiming to find the hidden value in a simple thing and cherish it. Something in daily life would be binded by Bindship, and therefore it builds a more special relationship than ever before. |
| AWARD DETAILS | |
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Bindship Binder Clip by Ju Yun Chung is Winner in Art and Stationery Supplies Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Ju Yun Chung. · Click here to register inorder to view the profile and other works by Ju Yun Chung. |
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