THE AWARD
CATEGORIES
REGISTRATION
SUBMIT YOUR WORK
ENTRY INSTRUCTIONS
TERMS & CONDITIONS
PUBLICATIONS
DATES & FEES
METHODOLOGY
CONTACT
WINNERS
PRESS ROOM
GET INVOLVED
DESIGN PRIZE
DESIGN STORE
 
THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS

Emao.com Logo and VI by Dongdao Creative Branding Group
Home > Winners > #52599




DESIGN DETAILS
DESIGN NAME:
Emao.com

PRIMARY FUNCTION:
Logo and VI

INSPIRATION:
We concluded that graphical font can well facilitate visual recognition and communication in Chinese internet brands. We created the logo comprising Chinese characters ‘一猫汽车网 and ‘emao.com’. The upper part of ‘苗’ looks like cat’s ear and the letter ‘M’, while the lower part appears like the letter ‘e’ which highlights the internet properties and the initials ‘em’. The outline of ‘emao.com’ impresses people with an appearance similar to wheel, coinciding with the brand attributes.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
emao.com is a fire-new internet platform for auto trade, targeting at young consumers of the 1985s to 1990s. It aims to tackle the issue "What car to buy? At what price? Where to buy?" so as to provide convenience to customers. In addition to functional demands, the logo shall also convey a personalized brand image and interaction mode.

OPERATION / FLOW / INTERACTION:
In addition to functional demands, the logo shall also convey a personalized brand image and interaction mode. After repetitive auditing and analyzing, we concluded that graphical font can well facilitate the visual recognition and communication in Chinese internet brands. Generally, yellow symbolizes warmness, hope, fashion and openness while black symbolizes profession, thus we selected yellow and black in the color scheme. The overall effect of the logo presents a sense of stability, loveliness, profession and flexibility, manifesting professional and interesting features and unique recognition property of emao.com.

PROJECT DURATION AND LOCATION:
The project started in February 2015 in Beijing and finished in April 2015 in Beijing.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

 PRODUCTION / REALIZATION TECHNOLOGY:
We created the logo comprising Chinese characters ‘一猫汽车网 (yī māo qì chē wǎng) and ‘emao.com’, emphasizing both the platform name ‘一猫’ and the domain name ‘emao.com’. Thereof, the Chinese character ‘猫’ was transformed. In our creation, the upper part of ‘苗’ looks like cat’s ear and the letter ‘M’, while the lower part appears like the letter ‘e’ which highlights the internet properties and the initials ‘em’ of the domain name.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
We created the logo comprising Chinese characters ‘一猫汽车网 (yī māo qì chē wǎng) and ‘emao.com’, emphasizing both the platform name ‘一猫’ and the domain name ‘emao.com’. Thereof, the Chinese character ‘猫’ was transformed. In our creation, the upper part of ‘苗’ looks like cat’s ear and the letter ‘M’, while the lower part appears like the letter ‘e’ which highlights the internet properties and the initials ‘em’ of the domain name. The outline of ‘emao.com’ impresses people with an appearance similar to wheel, coinciding with the brand attributes. In the mascot design, we created a cat-like image who is lively and very fond of autos. The mascot image follows the logo design style. With yellow body, the mascot takes on sunshine, hope and liveliness. With helmet on head, it conveys a mysterious sense, also a symbol of safety. The helmet is particularly attractive to users because it carries on trust and recognition. By way of the mascot image, the concept to look for the happy life essence together with all those who love life and car is well highlighted.

CHALLENGE:
It confuses us how to well convey the internet property of auto industry while conserving the brand characteristics. Through repetitive auditing and analyzing, we concluded that graphical font can well facilitate the visual recognition and communication in Chinese internet brands.

ADDED DATE:
2017-01-12 06:27:50

TEAM MEMBERS (1) :
Dongdao Design Team

 IMAGE CREDITS:
Dongdao Creative Branding Group, 2016.
Visit the following page to learn more: http://www.dongdao.net/


CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
-


NOMINATION DETAILS

Emao.com Logo and Vi by Dongdao Creative Branding Group is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Dongdao Creative Branding Group when results are announced.


AWARD DETAILS

Emao.com Logo and Vi by Dongdao Creative Branding Group is Winner in Graphics, Illustration and Visual Communication Design Category, 2016 - 2017.



· Press Members: Login or Register to request an exclusive interview with Dongdao Creative Branding Group.

· Click here to register inorder to view the profile and other works by Dongdao Creative Branding Group.


SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit


Did you like Dongdao Creative Branding Group's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.

Did you like Emao.com Logo and Vi? Help us create a global awareness for good graphic design worldwide. Show your support for Dongdao Creative Branding Group, the creator of great graphic design by gifting them a nomination ticket so that we could promote more of their great graphic design works.
See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

 METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.