Cycle Safety Stop cyclist deaths by Transport for London and Walkgrove Ltd

Home > Winners > #45528




DESIGN DETAILS
DESIGN NAME:
Cycle Safety

PRIMARY FUNCTION:
Stop cyclist deaths

INSPIRATION:
Inspiration came from the film Sliding Doors. Learners can change the outcome. They start by sitting in a 3D cafe and read about a cycling fatality. The TV is on and the Mayor of London is talking about safe cycling. The 3D virtual world is recognisable with an emphasis on fun and variety whilst not trivialising the topic. Like Alice in Wonderland learners step into a multi dimensional parallel world where they hold the key to changing the outcome.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It was important to engage and interact with construction lorry drivers because the most common cause of fatalities involving lorries and cyclists in London is cycling up the inside of a left turning construction vehicle. The on screen experience has an emphasis on brevity variety and arresting 3D visuals supported by an audio soundtrack and the engaging feel of a modern computer game to attract and immerse learners.

OPERATION / FLOW / INTERACTION:
Learners are transported to a 3D urban environment based at a busy junction. Experiencing the incident from three points of view the driver the cyclist and the objective CCTV, the training allows learners to assess what went wrong by interviewing the two protagonists. They report to a policeman and take advice over a mobile from a traffic officer. By starting and ending the narrative in the cafe we conclude the story. The learner takes the quiz winning items of a full English breakfast. The newspaper article has changed. No incident occurred. The story has changed as in the film Sliding Doors.

PROJECT DURATION AND LOCATION:
The screen based learning took six months to produce and involved subject matter experts from TfL, instructional designers, graphic artists, voiceover artists and a contract and a project manager.

PRODUCTION / REALIZATION TECHNOLOGY:
HTML was used to create the interface and 3D graphics to create the virtual world. To deliver the objectives a variety of interactions were used, including presentation screens displaying text and graphics to provide information or resonant thoughts. The incident is viewed from the perspectives of the driver the cyclist and the ubiquitous CCTV. Each of the three perspectives is presented by a sophisticated animated variation on this basic screen.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The 20 minute experience can be accessed by a range of browsers from desktops. This is not a physical product. It is a software product. Specifically, it is screen based learning aimed at HGV drivers.

TAGS:
innovative, immersive, engaging, empathising, visual, realistic

RESEARCH ABSTRACT:
We worked with subject matter experts from Transport for London.

CHALLENGE:
Getting the incident absolutely right was the biggest challenge. Once the concept was agreed, the story itself flowed. It was important to be aware of the ill feeling between lorry drivers and cyclists and maintain unbiased language and tone.

ADDED DATE:
2016-02-18 17:09:16

TEAM MEMBERS (2) :
Transport for London is the commissioner and Walkgrove Ltd is the designer and developer

IMAGE CREDITS:
Transport for London and Walkgrove Ltd, 2015.

PATENTS/COPYRIGHTS:
IP belongs to Transport for London

Visit the following page to learn more: http://www.walkgrove.co.uk


CLIENT/STUDIO/BRAND DETAILS
NAME:
Transport for London

PROFILE:
Transport for London (TfL) is the local government organisation responsible for most aspects of London's transport system. Their role is to implement the Mayor’s Transport Strategy. They also manage those services across the Capital for which the Mayor is responsible. TfL is organised into three units, each with responsibility for different aspects of the organisation – Surface Transport, Rail and Underground and Crossrail. The Freight and Fleet team operate an audited accreditation scheme for freight and fleet operators called the Fleet Operator Recognition Scheme (FORS) and it is this team that commissioned Walkgrove to design and develop the Cycle Safety 3D virtual reality training module.



NOMINATION DETAILS

Cycle Safety Stop Cyclist Deaths by Transport For London and Walkgrove Ltd is a Nominee in Education, Teaching Aid and Training Content Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Transport for London and Walkgrove Ltd when results are announced.


AWARD DETAILS

Cycle Safety Stop Cyclist Deaths by Transport For London and Walkgrove Ltd is Winner in Education, Teaching Aid and Training Content Design Category, 2015 - 2016.



· Press Members: Login or Register to request an exclusive interview with Transport for London and Walkgrove Ltd.

· Click here to register inorder to view the profile and other works by Transport for London and Walkgrove Ltd.


SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit


COMMENTS
Giulia Esposito Comment #3080 on December 25, 2022, 4:34 am
I am truly inspired by this work, which seeks to make an important impact on cyclist safety. Their efforts to promote awareness and education are commendable and I'm glad that their work is being recognized on a global platform. The design is thoughtful and creative, and the message it conveys is clear. It is a great example of how design can be used to create a positive impact on society. Congratulations to Transport for London and Walkgrove Ltd for their success in receiving the A' Design Award for their work titled "Cycle Safety"!
Chloe Turner Comment #35906 on January 3, 2023, 11:31 am
I am in awe of how Transport for London and Walkgrove Ltd have managed to create such an interactive and engaging way to tackle the issue of cycle safety. Their work draws inspiration from the film Sliding Doors and creates a 3D virtual world that is recognisable but still places an emphasis on fun and variety. Through allowing learners to change the outcome, this work really puts the power in the hands of the user and gives them the opportunity to make a difference. It is an innovative way of tackling a difficult subject and I'm so glad that it has been recognised with the A' Design Award.
Elisabeth Clark Comment #36727 on January 3, 2023, 11:47 am
I am truly amazed by the work of Transport for London and Walkgrove Ltd! Their award-winning Cycle Safety project is an exceptional example of how research, creativity, and design can be combined to make a truly innovative and impactful project. The use of 3D visuals, audio, and an engaging computer game feel in the on-screen experience allows learners to immerse themselves in the experience and take control of the outcome. The concept of taking inspiration from Sliding Doors to allow learners to make their own choices and hold the key to changing the outcome is very inspiring. The work of Transport for London and Walkgrove Ltd is truly deserving of the A' Design Award, and I would like to congratulate them on their remarkable achievement.

Did you like Transport For London and Walkgrove Ltd's Education Design?
You will most likely enjoy other award winning education design as well.
Click here to view more Award Winning Education Design.


Did you like Cycle Safety Stop Cyclist Deaths? Help us create a global awareness for good education design worldwide. Show your support for Transport For London and Walkgrove Ltd, the creator of great education design by gifting them a nomination ticket so that we could promote more of their great education design works.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.