Sven's Island Personal care by Angela Spindler

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DESIGN DETAILS
DESIGN NAME:
Sven's Island

PRIMARY FUNCTION:
Personal care

INSPIRATION:
We had a great opportunity to make this brand completely different from any of the other natural personal care products in the market. Great Barrier Island is a remote, unspoilt wilderness in the outer Hauraki Gulf and home to both magical Manuka and Kanuka oils. As the uniqueness of the product is its source, the island, this then became the key visual driver for the design solution.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The uniqueness is in the product itself and that the island is the only place in the world where both of these plants exist. We worked with New York artist Danielle Laurenti to create these wonderfully playful images of nature at its best.

OPERATION / FLOW / INTERACTION:
The product packaging is rigid enough to withstand the products frequent usage and the likely hood of it being thrown in to a bag. The actual state of the product, the creams, are almost solid so again the aluminium material works well for this. The plastic labels were best suited to the products high oil content, therefore avoiding any label staining or degeneration.

PROJECT DURATION AND LOCATION:
The project started in April 2014 and was finalised in January 2015

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
We wanted the products to be packaged in tins referencing historically how this type of product was packaged. The labels were printed on a pearlescent plastic self adhesive stock in CMYK with a spot gloss UV varnish. We printed them digitally which gave a great result for the watercolour illustrations, the continuous tone meant even the most delicate of colour was reproduced. In addition, this met the limited budget criteria.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Hand Guard: 78mm x78mm Barefoot Balsam: 78mm x 78mm Miracle Manuka: 63mm x63mm Lip Balmy: 38mm x 38mm

TAGS:
Personal care, natural remedies, hand cream, foot balm, lip balm, manuka, kanuka

RESEARCH ABSTRACT:
Even though the product is of botanical origin, we wanted to show the products naturalness but not in a typical way. We reviewed a number of illustrative styles that would give the brand a fresh and quirky appeal while highlighting the clean and green colour associations of New Zealand. We commissioned a range of wildlife images that could be used across the product range as it grew. The typographic styling for the brand mark needed to be voluptuous and playful befitting of the brand's positioning and appeal.

CHALLENGE:
The challenge with the project was the budget. This was for a start up and so cost efficiencies were very much part of the design process. This meant being more mindful of production expenses and applying inventive ways of delivering the desired result for all stakeholders. In addition, the brand name changed half way through the project so we had to work hard to retain the approved look and feel and apply it to the new name.

ADDED DATE:
2016-01-07 05:30:53

TEAM MEMBERS (2) :
Angela Spindler: Creative Director/Designer and Danielle Laurenti: Illustrator

IMAGE CREDITS:
Image #1: Sven's Island by Angela Spindler, Depot Creative
Image #2: Sven's Island by Angela Spindler, Depot Creative
Image #3: Sven's Island by Angela Spindler, Depot Creative
Image #4: Sven's Island by Angela Spindler, Depot Creative
Image #5: Illustration by Danielle Laurenti

PATENTS/COPYRIGHTS:
TM 2014 Sven's Island, All right reserved.

Visit the following page to learn more: http://www.wearedepot.com.au


CLIENT/STUDIO/BRAND DETAILS
NAME:
Depot Creative Pty Ltd

PROFILE:
Depot Creative is an award winning packaging design agency who believes in the power of design to create effective brands. We get brands noticed. We make choice simpler. We shape the way people interact, engage and experience products through innovative form and packaging design. When it comes to your brand we believe you have two choices; risk the unusual, or settle for the ordinary. From start ups to multinationals we’re always seeking to connect with those who share our philosophy that the biggest risk is no risk at all.



NOMINATION DETAILS

Sven's Island Personal Care by Angela Spindler is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Angela Spindler when results are announced.


AWARD DETAILS

Sven's Island Personal Care by Angela Spindler is Winner in Packaging Design Category, 2015 - 2016.



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· Click here to register inorder to view the profile and other works by Angela Spindler.


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COMMENTS
Giulia Esposito Comment #2865 on December 25, 2022, 3:23 am
I absolutely love the design for Sven's Island! The packaging design is so sleek and modern, yet still has a playful and modern touch to it. The way the colours and shapes are used to create a unified look is truly amazing. The font choice is also perfect and really brings the design together. It's easy to see why this design has been recognised with an A' Design Award, it really stands out from the crowd! Congratulations to Angela Spindler for this wonderful work of art!
Adam Harris Comment #30889 on January 3, 2023, 9:47 am
I am absolutely in awe of this award-winning work titled "Sven's Island"! The design truly brings out the uniqueness of the product, and the illustrations of nature are so wonderfully playful and captivating. The typography chosen for the brand mark is perfect and really fits the brand's positioning. It is so impressive that the team managed to deliver a beautiful solution within the budget constraints. All in all, this is a truly remarkable work and deserves to be celebrated!
Chloe Turner Comment #34157 on January 3, 2023, 10:56 am
I am truly inspired by this work and it is no wonder why it won the A' Design Award! Using the island's unique source as the key visual driver, the packaging design is creative, unique and captivating. The combination of the magical Manuka and Kanuka oils creates a truly special product and the packaging design beautifully complements this. It is amazing how this designer was able to capture the remote, unspoilt wilderness of the island and communicate that through the design. This design is an exemplary of why Angela Spindler is a winner of the A' Design Award.
Elisabeth Clark Comment #34944 on January 3, 2023, 11:12 am
I am delighted to see such an amazing work of design win the A' Design Award! "Sven's Island" is a truly unique and creative packaging design that captures the natural beauty of the environment it comes from. Angela Spindler's research and creative process has resulted in a remarkable design that is both playful and sophisticated, which is why it deservedly won the award. Not only is the product aesthetically pleasing, but it also conveys a strong message about nature and the importance of protecting it. I am so impressed by Angela Spindler's work and I'm really glad that it received the recognition it deserved!
Mark Allen Comment #35400 on January 3, 2023, 11:21 am
What a wonderful and creative packaging design! The unique combination of natural oils, inspired by the beautiful island, is sure to draw attention from consumers. The playful illustrations and voluptuous typography enable the product to stand out from the rest, whilst the cost efficient production methods ensure that the design is viable for a start-up. A truly innovative and inspiring design.

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