Netshoes: a brand born to win. Sporting Goods by Interbrand Brazil |
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| DESIGN NAME: Netshoes: a brand born to win. PRIMARY FUNCTION: Sporting Goods INSPIRATION: The inspiration came from the energy that connects people trough sports. Every person has his own time, pace and rhythm, but still, they're connected with harmony between them. To convey this energy, we used vibrating colors for different kinds of athletes, a heat map from beginners to professionals. Photos that shows people with attitude, not suffering or in pain, but actually enjoying the ride. And a oblique logo and typography that represents Netshoes speed and agility in product delivery. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Netshoes is an e-commerce leader brand. For the new visual identity we infused much more color into the design to convey dynamic energy and motion and, with its vivid color palette, embodying athleticism and allowing the brand to stand out in the digital world. We also defined a new language for the brand, communicating with athletes, both professional or amateur and creating with them a direct connection. With agility and creativity, a conversation about sports is clearly created. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2014-02-28 10:03:30 TEAM MEMBERS (1) : IMAGE CREDITS: Interbrand Brazil , 2013. |
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NAME: Netshoes PROFILE: Netshoes is the largest e-commerce for sporting goods in the world. With operations in Brazil, Argentina and Mexico, its mission is to inspire and transform the lives of people with more sports and leisure. Founded in 2000 by Marcio Kumruian, the company was born with a store in the back of a parking lot in São Paulo, and two years later, decided to invest in its digital and innovative DNA with the launch of the first virtual sporting goods store in Latin America. Today, 100% Online, the company is responsible for the administration of the official stores for brands such as UFC, NBA, NFL, Oakley, Puma, Havaianas, Timberland, Topper, Mizuno and Globo Esporte. It also operates the online stores for the Brazilian and Mexican National Teams, besides clubs such as Corinthians, São Paulo, Palmeiras, Santos, Bahia, Cruzeiro, Coritiba, Vasco, Internacional, Chivas, Pumas, Monterrey, Cruz Azul and Club America. |
| AWARD DETAILS | |
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Netshoes: a Brand Born to Win. Sporting Goods by Interbrand Brazil is Winner in Graphics, Illustration and Visual Communication Design Category, 2013 - 2014.· Press Members: Login or Register to request an exclusive interview with Interbrand Brazil . · Click here to register inorder to view the profile and other works by Interbrand Brazil . |
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