The inspiration for the entire project was borne out of exploring even more possibilities for new items of pleasure. In searching and devising concepts for new designs unlike that of more traditional pleasure products, LELO's engineering and product design teams came upon the initial idea for ORA, which provides pleasure not only effectively, but in a way nobody has seen before.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The only personal massager to so closely mimic the pleasures of an oral experience, ORA is a brand-new concept in personal sensual massagers that promises pleasures unlike any other. ORA features a rotating stimulator beneath a thin layer of smooth silicone that provides long, seductive swirls and fast flicks on and around the clitoris, while a powerfully vibrating motor with ten adjustable massage patterns increases sensations further.
OPERATION / FLOW / INTERACTION:
Press + to turn on; hold + to increase vibration strength
Press to cycle between vibration modes
Press – to decrease vibration strength; hold – to turn off
Press + and – for 5 seconds to activate Travel Lock
ORA features a rotating stimulator that glides over and around the clitoris in circular swirls and fast flicks from beneath a thin layer of smooth silicone. You can choose from 10 adjustable vibration modes that combine these different oral movements with new patterns of pulsation.
PROJECT DURATION AND LOCATION:
Initial development began in November 2011, with the final working prototypes finishing production in December 2013. All research and development was conducted in Stockholm, Sweden, with production taking place at LELO's manufacturing facility in Suzhou, PRC. Final working versions of ORA were exhibited at the Xbiz 360 Conference in January 2014.
PRODUCTION / REALIZATION TECHNOLOGY:
A two-year research and development process preceded the launch of ORA, as LELO designers and engineers were challenged with the task of creating a sensual massager that recreates for women the feeling of oral sex. A number of different concepts were considered before ORA’s functions as you see them today were finalized, chosen for the intense and unique pleasures it provides.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Materials: FDA-approved Silicone, ABS Plastic
Battery: Rechargeable Lithium Ion 3.7V 420mAh
Charge: 2 hours; 5.0V 400mA (1hr User Time, 90-day Standby)
Max. Noise Level: <50dB
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LELO designers and engineers tried out a number of variations on the final version of ORA presented here. A chief concern was the shape that ORA would take; as an item intended to be held between the legs, it had to be small, but not so small to compromise the functions of the final product. ORA's circular disc-shape is the result of this process, allowing for a slender frame that can be held between even closed legs while offering enough surface area to pleasure women users of every body type.
TEAM MEMBERS (1) :