|Editor Frank Scott (FS) from DesignPRWire has interviewed designer ATHANASIA LEIVADITOU (AL) for A' Design Awards and Competition. You can access the full profile of ATHANASIA LEIVADITOU by clicking here. Access more information about the award winning design 1,6 S.M. OF LIFE here.
|Interview with ATHANASIA LEIVADITOU at Friday 20th of May 2011
FS: What is the main principle, idea and inspiration behind your design?
AL: The main concept was to comment the fact that our lives are shrinking in order to fit into the confined space of our office. Eventually I realised that each civilisation may have a very different perception of things depending on its social context. For example this desk could be used for a siesta or for a few hours of sleeping at night between deadlines.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AL: Creating a desk convertible to bed that would not demand extra space.
FS: How long did it take you to design this particular concept?
AL: About a month (concept and construction).
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AL: It was an inspiration that came from exhausting working hours of my classmates that did not have an apartment close to the university.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AL: No, my design is not produced or used by another company.
FS: What made you design this particular type of work?
AL: The fact that my classmates were putting chairs together in order to take a nap during the night at the graduate school.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
FS: Who is the target customer for his design?
AL: University/ college students and working people from different fields of activity.
FS: How did you come up with the name for this design? What does it mean?
AL: The desk that can be converted into a bed alludes to the hectic schedule of the contemporary working man. To get some rest during the day (or even during the night) is a luxury. The prototype is 2,00 meters long and 0,80 meter wide (1,6 s.m.).
FS: Which design tools did you use when you were working on this project?
AL: 3D and 2D design software.
FS: What is the most unique aspect of your design?
AL: The combination of two totally opposite functions (work and rest) in one object.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AL: I collaborated with a technician (without specialized skills) in order to construct the protoype.
FS: What is the role of technology in this particular design?
AL: I tried to use low tech mechanisms in order to reduce the cost of production.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AL: No, it was an experience that was "converted" into an object.
FS: What are some of the challenges you faced during the design/realization of your concept?
AL: Simple mechanisms and low cost of production.
FS: What did you learn or how did you improve yourself during the designing of this work?
AL: I realised that sometimes the "simpler" the design it is the harder to be created.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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